Industry Updates

May 13, 2025

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2025 Industry Updates

Download May 2025 Industry Report

Download April 2025 Industry Report

Download March 2025 Industry Report

Download February 2025 Industry Report

Download January 2025 Industry Report

2024 Industry Updates

Download December 2024 Industry Report

Download November 2024 Industry Report

Download October 2024 Industry Report

Download September 2024 Industry Report

Download August 2024 Industry Report

Download July 2024 Industry Report

Download June 2024 Industry Report

Highlights for May (compared to the same period last year) include:

Production increased 8.1% for North America and 6.0% for the U.S.
American Honda (AHM) auto sales increased 6.4%.
AHM’s average incentive per vehicle was $2,401, coming in at 26.6% below the industry average.
Overall AHM auto inventory declined to 26 days, down two days from April.
U.S. power equipment sales decreased 1.5%.
U.S. powersports sales decreased 10.2%.
Honda Canada auto sales fell 14.7%; auto inventory maintained at 33 days.
Honda de Mexico auto sales jumped 73.6%.

Download May 2024 Industry Report

April 2024 Sales and Production Update

Highlights for April (compared to the same period last year) include:

Production increased 14.4% for North America and 5.3% for the U.S.
American Honda auto sales increased 0.4%.
AHM’s average incentive per vehicle was $2,202, coming in at 28.7% below the industry average.
Overall AHM auto inventory declined to 28 days, down one day from March.
U.S. power equipment sales decreased 42.6%.
U.S. powersports sales decreased 0.9%.
Honda Canada auto sales fell 14.8%, auto inventory rose to 33 days, up three days from March.
Honda de Mexico auto sales jumped 96.8%.

Download April 2024 Industry Report

March 2024 Sales and Production Update

Highlights for March (compared to the same period last year) include:

Production increased 3.1% for North America and 0.1% for the U.S.
American Honda auto sales increased 11.8%
American Honda’s average incentive per vehicle was $2,278, coming in at 27.7% below the industry average.
Overall AHM auto inventory fell to 29 days, down two days from February.
U.S. power equipment sales increased 34.7%.
U.S. powersports sales increased 5.0%.
Honda Canada auto sales rose 34.3%.
Honda de Mexico auto sales increased 5.0%.

Download March 2024 Industry Report

February 2024 Sales and Production Update

Production increased 9.6% for North America and 4.3% for the U.S.
American Honda auto sales increased 32.3%.
AHM’s average incentive per vehicle in February was $2,113, coming in at 25.3% below the industry average.
Overall AHM auto inventory remained at 31 days.
U.S. power equipment sales decreased 34.2%.
U.S. powersports sales increased 1.9%.
Honda Canada auto sales rose 125%, overall dealer inventory decreased to 29 days.

Download February 2024 Industry Report

January 2024 Sales and Production Update

American Honda January sales increased 10.3% YoY (93,210 units) demonstrating continued momentum in 2024.
Honda brand sales top 84,000 in January, a YoY increase of 12.7% on balanced sales of both cars and light trucks.
Acura brand sales of 8,636 units in January were led by Acura SUVs, with MDX and RDX topping 5,800 units, and RDX up over 50%.

Download January 2024 Industry Report

2023 Industry Updates

December 2023 Sales and Production Update

American Honda sales topped 1.3 million units for the year, up 33% from 2022.
The Honda brand posted three consecutive quarters with sales of over 300,000 units.
Acura posted its best passenger car sales (48,828) since 2016.

Download December 2023 Industry Report

November 2023 Sales and Production Update

Download November 2023 Industry Report

October 2023 Sales and Production Update

Production increased 52.9% for North America and 33.3% for the U.S.
American Honda auto sales jumped 32.6%
AHM’s average incentive per vehicle in October was $1,672, coming in at 27.9% below the industry average
Overall auto inventory improved to 17 days, an increase of four days from September
U.S. power equipment sales decreased 89.5%
U.S. powersports sales increased 18.9%
Honda Canada auto sales rose 14.1%, overall dealer inventory increased to 33 days
Honda de Mexico auto sales increased 8.8%

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Download October 2023 Industry Report

September 2023 Sales and Production Update

Production increased 13.2% for North America and 0.1% for the U.S.
American Honda auto sales jumped 45.5%.
AHM’s average incentive per vehicle in September was $1,624, coming in at 31.5% below the industry average.
Overall auto inventory improved to 13 days, an increase of one day from August.
U.S. power equipment sales decreased 74.1%.
U.S. powersports sales increased 36.1%.
Honda Canada auto sales rose 34.7%.
Honda de Mexico auto sales increased 27.2%.

Download September 2023 Industry Report

August 2023 Sales and Production Update

Production increased 22.1% for North America and 11.6% for the U.S.
American Honda auto sales jumped 56.7% compared to August 2022.
AHM’s average incentive per vehicle in July was $1,736, coming in at 26.8% below the industry average.
Overall auto inventory improved to 12 days, an increase of one day from July.
U.S. power equipment sales decreased 64.4%.
U.S. powersports sales increased 31.8%.
Honda Canada auto sales rose 28.2% compared to August 2022; overall inventory improved to 30 days.
Honda de Mexico auto sales decreased 30.7%.

Download August 2023 Industry Report

July 2023 Sales and Production Update

Highlights for July include:

Production increased 60% for North America and 57.5% for the U.S.
American Honda (AHM) auto sales jumped 56.9% compared to July 2022.
AHM’s average incentive per vehicle in July was $1,639, coming in at 23.9% below the industry average.
Overall auto inventory fell to 11 days, a decline of two days from June.
U.S. power equipment sales decreased 65.5%.
U.S. powersports sales increased 10.2%.
Honda Canada auto sales rose 32.5% compared to July 2022.
Honda de Mexico auto sales decreased 2.5%.

Download July 2023 Industry Report

June 2023 Sales and Production Update

Highlights for June include:

Production increased 23.8% for North America and 18% for the U.S.
American Honda auto sales jumped 56.9% compared to June 2022.
American Honda’s average incentive per vehicle in June was $1,525, coming in at 25.5% below the industry average.
Overall auto inventory rose to 13 days.
U.S. power equipment sales decreased 59%.
U.S. powersports sales increased 6.1%.
Honda Canada auto sales rose 49.6% compared to June 2022; overall inventory fell to 30 days.
Honda de Mexico auto sales decreased 31.7%.

Download June 2023 Industry Report

2023 Hourly Workforce Report

Download the 2023 Hourly Workforce Report

May 2023 Sales and Production Update

Highlights for May include:

Production increased 65.6% for North America and 45.4% for the U.S.
American Honda (AHM) auto sales jumped 58.2% compared to May 2022.
AHM’s average incentive per vehicle in May was $1,437, coming in at 26.2% below the industry average.
Overall auto inventory fell to 12 days.
U.S. power equipment sales decreased 53.1%.
U.S. powersports sales increased 5.1%.
Honda Canada auto sales rose 52.9% compared to May 2022; overall inventory nearly doubled from April.
Honda de Mexico auto sales decreased 31.7%.

Download May 2023 Industry Report

April 2023 Sales and Production Update

Highlights for April include:

Production increased 36.4% for North America and 36.7% for the U.S.
American Honda auto sales increased 24.5% compared to April 2022.
AHM’s average incentive per vehicle in April was $1,192, coming in at 30.5% below the industry average.
Overall auto inventory is 14 days.
U.S. power equipment sales decreased 40.4%.
U.S. powersports sales decreased 6.4%.
Honda Canada auto sales rose 39.9% compared to April 2022; inventory. remains critically low for many models
Honda de Mexico auto sales decreased 26.8%.

Download April 2023 Industry Report

March 2023 Sales and Production Update

Highlights for March include:

Production increased 19.9% for North America and 24.4% for the U.S.
American Honda auto sales increased 8.0% compared to March 2022.
AHM’s average incentive per vehicle in March was $1,083, coming in at 29.2% below the industry average.
Overall inventory of 15 days is unchanged from February.
U.S. power equipment sales decreased 40.6%.
U.S. powersports sales decreased 23.2%.
Honda Canada auto sales dropped 16.8% compared to March 2022; inventory remains critically low for many models.
Honda de Mexico auto sales decreased 25.1%.

Download March 2023 Industry Report

February 2023 Sales and Production Update

Highlights for February include:

Production increased 18.4% for North America and 14.6% for the U.S.
American Honda auto sales decreased 1.4% compared to February 2022.
AHM’s average incentive per vehicle in February was $1,285, coming in at 16% below the industry average.
Overall inventory of 15 days is unchanged from January.
U.S. power equipment sales decreased 11.3%.
U.S. powersports sales decreased 15%.
Honda Canada auto sales dropped 37.1% compared to February 2022; inventory remains critically low for many models.
Honda de Mexico auto sales rose 30%.

Download February 2023 Industry Report

January 2023 Sales and Production Update

Highlights for January include:

Production increased 7.6% for North America and 9.5% for the U.S.
American Honda auto sales increased 14.3% compared to January 2022.
AHM’s average incentive per vehicle in January was $1,335, coming in at 4.6% below the industry average.
Overall inventory remains below the ideal level, with inventory for every vehicle below the ideal level for the 19th consecutive month.
U.S. power equipment sales increased 14.4%.
U.S. powersports sales decreased 11%.
Honda Canada auto sales dropped 22.8% compared to January 2022; inventory of the MDX reached the ideal level, while inventory remains below the 60-day threshold for all other models.
Honda de Mexico auto sales fell 4.6%.

Download January 2023 Industry Report

2022 Industry Updates

2021 Industry Updates

December 2021 Sales and Production Update

The Honda Sales and Production Update reports the monthly status of Honda production, inventory and sales along with relevant news highlights. The December report also includes information about the entire calendar year.

This month, highlights include:

North American and U.S. production decreased in 2021 compared to 2020 due primarily to reduced production related to parts shortages
Industry sales in the U.S. rose 3.3% in 2021, with American Honda sales increasing 8.9%
U.S. incentives in December decreased 12.9% from November, but averaged $430 below the industry average
Overall inventory remained steady at six days in December, with inventory of every vehicle at critically low levels for most of the second half of 2021
U.S. power equipment sales decreased 6.1% in 2021 compared to 2020
U.S. powersports sales rose 7% in December compared to December 2020
Honda Canada sales increased 5.3% in 2021 compared to 2020, while inventory of all but one model finished the year below the ideal level

Download December 2021 Industry Report

November Sales and Production Update. Highlights include:

North American and U.S. production fell compared to November 2020, due primarily to lower production related to parts shortages
American Honda auto sales decreased 17.1% compared to November 2020
AHM’s average incentive per vehicle in November was 16.1% below the industry average
Overall inventory remains deeply below the ideal level, with inventory for every vehicle below the ideal level for the fifth consecutive month
U.S. power equipment sales fell 24.6%
U.S. powersports sales dropped 8%
Honda Canada auto sales decreased 8.9% compared to November 2020, while inventory for nearly every model is below the ideal level
Honda de Mexico auto sales decreased 7.2%

Download November 2021 Industry Report

October Sales and Production Update

Download October 2021 Industry Report

September Sales and Production Update

Download September 2021 Industry Report

August Sales and Production Update

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Download August 2021 Industry Report

July Sales and Production Update

Download July 2021 Industry Update

June Sales and Production Update

Download June 2021 Industry Update

May Sales and Production Update

Download May 2021 Industry Update

April Sales and Production Update

Download April 2021 Industry Update

March Sales and Production Update

Download March 2021 Industry Update

February Sales and Production Update

Download February 2021 Industry Update

January Sales and Production Update

Download January 2021 Industry Update

2020 Industry Updates

December Sales and Production Update

Download December 2020 Industry Update

November Sales and Production Update

Download November 2020 Industry Update

October Sales and Production Update

Download October 2020 Industry Update

September Sales and Production Update

Download September 2020 Industry Update

August Sales and Production Update

Highlights include:

· North American production decreased compared to August 2019 due primarily to elimination of production at HDM Guadalajara

· U.S. production increased as MAP, ELP and HMA all experienced production increases compared to 2019

· U.S. incentives fell from July, but were up compared to August 2019

· Overall U.S. auto inventory fell below the ideal level

· U.S. power equipment sales rose 17% compared to last year

· U.S. powersports sale increased 12%

· Eight North American produced models are below the ideal inventory level in Canada

Download August 2020 Industry Update

July Sales and Production Update

Download July 2020 Industry Update – Honda

June Sales and Production Update

Highlights include:

· North American and U.S. production fell compared to June 2019

o Plants continue to ramp up to normal daily production

o Fewer working days in June 2020 vs. 2019 despite production during the normal scheduled shutdown

§ Production affected by cyberattack on June 7

· Year-to-date U.S. auto sales are down at least 20% for six of the seven major automakers

· Honda’s U.S. market share held steady compared to last year, while GM and Hyundai had significant gains

· U.S. Power Equipment sales increased 22%

· U.S. Powersports sales increased 69%

· Honda Canada auto sales dropped 3.3%

· Canada overall daily vehicle inventory fell nearly 60% from 196 days in May to 84 days in June

Download June 2020 Industry Update – Honda

May Sales and Production Update

Download May 2020 Industry Update

April Sales and Production Update

Download April 2020 Industry Update

March Sales and Production Update

The Covid 19 outbreak had a major impact on March sales and will have a drastic impact April sales.

Highlights include:

Auto sales fall nearly 50% in the U.S. and Mexico, and more than 58% in Canada due to the COVID-19 situation
U.S. Power Equipment sales increased 25% compared to March 2019, with lawn mower sales up 24% and generator sales up 20%

For this update release, the inventory slides have been removed. Dealer inventory is calculated on the daily sales volume, which has been dramatically affected due to the COVID-19 situation. The resulting spike in inventory levels is not indicative of true inventory levels under normal business conditions.

Download March 2020 Industry Update

Honda February Sales and Production Update

Highlights include:

North American and U.S. production fell compared to February 2019
- Production continues to be negatively impacted by the reduction of one shift on MAP Line 1 and the elimination of production at HDM Guadalajara
Honda and Acura brand sales increased in the U.S., but declined in both Canada and Mexico
U.S. incentives averaged $1,953, a decline of 14.3% compared to February 2019
Overall U.S. inventory declined slightly from January; overall Canadian inventory increased by 1 day

Download February 2020 Industry Update

January Sales and Production Update

Download January 2020 Industry Update

Industry Updates

2025 Industry Updates

2024 Industry Updates

Highlights for May (compared to the same period last year) include:

Production increased 8.1% for North America and 6.0% for the U.S.

American Honda (AHM) auto sales increased 6.4%.

AHM’s average incentive per vehicle was $2,401, coming in at 26.6% below the industry average.

Overall AHM auto inventory declined to 26 days, down two days from April.

U.S. power equipment sales decreased 1.5%.

U.S. powersports sales decreased 10.2%.

Honda Canada auto sales fell 14.7%; auto inventory maintained at 33 days.

Honda de Mexico auto sales jumped 73.6%.

April 2024 Sales and Production Update

Highlights for April (compared to the same period last year) include:

Production increased 14.4% for North America and 5.3% for the U.S.

American Honda auto sales increased 0.4%.

AHM’s average incentive per vehicle was $2,202, coming in at 28.7% below the industry average.

Overall AHM auto inventory declined to 28 days, down one day from March.

U.S. power equipment sales decreased 42.6%.

U.S. powersports sales decreased 0.9%.

Honda Canada auto sales fell 14.8%, auto inventory rose to 33 days, up three days from March.

Honda de Mexico auto sales jumped 96.8%.

March 2024 Sales and Production Update

Highlights for March (compared to the same period last year) include:

Production increased 3.1% for North America and 0.1% for the U.S.

American Honda auto sales increased 11.8%

American Honda’s average incentive per vehicle was $2,278, coming in at 27.7% below the industry average.

Overall AHM auto inventory fell to 29 days, down two days from February.

U.S. power equipment sales increased 34.7%.

U.S. powersports sales increased 5.0%.

Honda Canada auto sales rose 34.3%.

Honda de Mexico auto sales increased 5.0%.

February 2024 Sales and Production Update

January 2024 Sales and Production Update

American Honda January sales increased 10.3% YoY (93,210 units) demonstrating continued momentum in 2024.

Honda brand sales top 84,000 in January, a YoY increase of 12.7% on balanced sales of both cars and light trucks.

Acura brand sales of 8,636 units in January were led by Acura SUVs, with MDX and RDX topping 5,800 units, and RDX up over 50%.

2023 Industry Updates

December 2023 Sales and Production Update

American Honda sales topped 1.3 million units for the year, up 33% from 2022.

The Honda brand posted three consecutive quarters with sales of over 300,000 units.

Acura posted its best passenger car sales (48,828) since 2016.

November 2023 Sales and Production Update

October 2023 Sales and Production Update

September 2023 Sales and Production Update

August 2023 Sales and Production Update

July 2023 Sales and Production Update

June 2023 Sales and Production Update

2023 Hourly Workforce Report

May 2023 Sales and Production Update

April 2023 Sales and Production Update

March 2023 Sales and Production Update

February 2023 Sales and Production Update

January 2023 Sales and Production Update

2022 Industry Updates

December 2022 Sales and Production Update

November 2022 Sales and Production Update

October 2022 Sales and Production Update

September 2022 Sales and Production Update

August 2022 Sales and Production Update

July 2022 Sales and Production Update

June 2022 Sales and Production Update

May 2022 Sales and Production Update

April 2022 Sales and Production Update

March 2022 Sales and Production Update

February 2022 Sales and Production Update

January 2022 Sales and Production Update

2021 Industry Updates

December 2021 Sales and Production Update

November Sales and Production Update. Highlights include:

October Sales and Production Update

September Sales and Production Update

August Sales and Production Update

July Sales and Production Update

June Sales and Production Update

May Sales and Production Update

April Sales and Production Update

March Sales and Production Update

February Sales and Production Update

January Sales and Production Update